Raport sustenabilitate

SUSTAINABILITY REPORT PENNY ROMANIA 2020 28/132 Transparency and responsible communication At group level, we work together to align all the supply chains to social and environmental standards imposed by external bodies. In this sense, the company continuously evaluates its communication practices, performance, progress and transparency in the relationship with all stakeholders. Any conflict on the objectives and practices of responsible communication is discussed both internally with experts from the company, and externally with expert stakeholders in the field of public relations. To have an efficient communication strategy, we collaborate with professional teams and also with our own internal team from the marketing department, as well as human resources and corporate communication. Along the supply chain,weworkwith various partners. We all obey the legal provisions on protecting and informing consumers within our marketing and sales practices. We are committed to comply with all quality requirements and we make sure that all our collaborators are informed on these and that they make every effort to their observance. We are transparent about everything that concerns our brand development and product marketing. Introducing the concept of sustainability and its specific practices along the Procurement chain was a time consumingprocess.Our desirewas and remains tooffer to customers sustainable products obtained through processes in which workers' rights are respected, the negative impact on the environment is diminished and the quality standards for obtaining products are strictly respected. Last but not least, we want to correctly communicate the connection between our efforts and those of our collaborating with our partners to achieve the desired performance. We deal with complaints from stakeholders with great responsibility and we focus on solutions. Through our marketing campaigns, we want to promote our products and the PENNY brand, but also to communicate all of our sustainability efforts. In 2020, for the second consecutive year, we organized a communicationcampaigndedicated tosustainability, in which PENNY invited stakeholders to various actions that helped them know and deepen the concept of sustainability and how they can integrate sustainable practices into their daily lives. PENNY la zi (PENNY Updates) is a series of recurring online events that we started last year, and that we will continue this year as well, in an attempt to show what the new PENNY means, what is the value we bring to our customers and communities. In the first event in the series, PENNY la zi - The future is made today, we addressed specific topics of the pillar of Romanian products and sustainability, where we announced, along with special guests, the latest PENNY achievements, namely: • Relaunch of the Hanul Boieresc brand, an exclusively Romanian brand • Launch of the “Romania’s Trade Balance with Agri- food Products Study” together with The Academy of Economic Studies in Bucharest • Launch of the third sustainability report PENNY for the year 2019 • Our partnerships with several Romanian producers such as Agriro Fresh, Granero Șerban (Onești) or Agricola (Bacău). PENNY - A SUSTAINABLE BUSINESS MODEL | SUSTAINABILITY STRATEGY | SUSTAINABLE ASSORTMENT | ENERGY, CLIMATE AND RESOURCES | EMPLOYEES AND SOCIETY | ABOUT THE REPORT | GRI INDEX