Raport sustenabilitate

SUSTAINABILITY REPORT PENNY ROMANIA 2020 46/132 "For our customers, the term sustainability coincides with the term “BIO”, but most of the time, it is also associated with the regional origin of products. Our customers are aware of PENNY's commitment regarding habitat conservation and support (job creation, agriculture, sponsorships and others). A regional assortment strengthens the well-being of Romanian farmers, and therefore, of the local communities. Whereas we want to be as close as possible to our customers, we offer them regional products and private labels developed using authentic Romanian recipes.” “Sustainability is an important aspect of PENNY's marketing strategy. We have long known that consumers choose products from our portfolio based on “traditional” criteria, such as price, quality, freshness, origin and packaging. However, we are now convinced that sustainability is another important criterion. Although new, it quicklymade it to the list of our clients’ priorities. Wewelcome this trendandactively promote sustainableproducts. In a friendly and credible manner, we clearly communicate the advantages theybring toahealthydiet,whilealsoexplaining their medium- and long-term impacts on the climate, environment and society.” Marius Obreja, Buying Manager Cristina Florescu, Marketing Manager PENNY - A SUSTAINABLE BUSINESS MODEL | SUSTAINABILITY STRATEGY | SUSTAINABLE ASSORTMENT | ENERGY, CLIMATE AND RESOURCES | EMPLOYEES AND SOCIETY | ABOUT THE REPORT | GRI INDEX