Raport sustenabilitate

SUSTAINABILITY REPORT PENNY ROMANIA 2020 65/132 Our external communication policy is represent within all theadvertisingcampaignswerun.It requires transparency and credibility. We are also careful to abide by ethical and cultural codes in the promotion of our products and each time we appeal to principles based on truth and clarity. Our conduct follows all the principles developed by REWE Group, as well as the directives of the National Council of Audio-Visual. In terms of sustainable products promotion, we do our best to communicate in an efficient manner, in order to increase the rate of consumer belief about their purchase decision. Our external communication, including our advertising or public awareness campaigns, is based on the principles of credibility and transparency. We label all of our products in accordance with the legal provisions regarding their origin, composition and use, including the expiry date, to which we voluntarily add information on the origin of the products. We have constantly communicated our measures to both our employees and all our stakeholders in order to minimize any risk. We ensure that we comply with ethical and cultural standards in the promotion of products and services through advertising. Therefore, we did not received any warnings regarding the violation of such provisions in 2020. The product specifications for our private labels, created by us, in collaboration with the supplier, include all the pieces of information on the expiry date, ingredients, chemical and microbiological parameters, including details on the material the packaging is made of. In order to verify the accuracy of the information declared by the suppliers we work with, we test the content of the products in a laboratory. In 2020, we performed 3,516 sensory evaluations, tested 979 private label products, and 1,120 products were subjects of laboratory analysis. Comparatively, 339 private label products were evaluated, 74 of them requiring measures of sensory improvement or composition. We promote sustainable products In 2020, we promoted the Romanian producers through the campaign "The future is made today" in which we made emblematic portraits of our local partners, bringing forward the main categories of interest. Together with our suppliers, we have realized how important care is in our whole process - from production to meeting the needs of PENNY customers. In this approach, we focused on tradition, involvement, attention to the environment and the common direction that will lead us to a sustainable future. LIPSA DOCUMENT PENNY - A SUSTAINABLE BUSINESS MODEL | SUSTAINABILITY STRATEGY | SUSTAINABLE ASSORTMENT | ENERGY, CLIMATE AND RESOURCES | EMPLOYEES AND SOCIETY | ABOUT THE REPORT | GRI INDEX