Sustainable trends from private label assortment A healthy diet means a healthy life. We cater to the whole family: whether members prefer plant-based milk or have a gluten intolerance. The different ranges of organic products remained constant during the reporting period, except that we introduced a new range of products, Gluten & Lactose Free, which are available in stores nationwide. Through the My BIO range, we offer products necessary for balanced and healthy nutrition. These are natural products rigorously controlled and without genetic modification or traces of pesticides. MY BIO fresh products are certified organic in the EU, perfect for preparing healthy dishes. The assortment includes cereal-based drinks, sweets, preserves as well as products such as dairy, eggs, and honey. Brand promise: z Organic products for a healthy lifestyle z Romanian production for the categories: dairy, eggs, honey z Recommended daily consumption z EU organic certification Turnover of the specialist organic trade remained below 1% in 2022. Consumers' frugal and price-sensitive behavior towards organic food is mainly due to inflation and rising energy and mobility costs. PASTA SNACKS Alexandru PĂULEȚ Project Manager Buying SUSTAINABILITY REPORT PENNY ROMANIA 2022 126/250 SUSTAINABILITY STRATEGY ABOUT US AND OUR VALUE CHAIN THE FUTURE IS MADE TODAY SUSTAINABILITY HIGHLIGHTS MESSAGE FROM THE GENERAL DIRECTORS CONTENTS SUSTAINABILITY STEP BY STEP
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