SUSTAINABILITY REPORT PENNY ROMANIA 2022 16/250 PENNY Romania – a growing company Our business direction is guided by the PENNY International brand, which is active in 5 markets: Romania, Italy, Austria, Czech Republic and Hungary. We have not chosen to implement a uniform concept in all markets, but we have chosen to respond exactly to local requirements and trends. REWE Group's perspective is to further develop the positioning of the PENNY brand as a discounter tailored to specific national requirements, with a high share of regional products, with a particularly attractive price-quality ratio. We started our activity in Romania in 2005 with the first Erkrath stores. We opened the first two discount stores under the PENNY Market brand. In 2014 we started the remodeling in the Ambiente format; and then in 2017 in Future Store format. This concept has been a real success, resulting in the fact that 16 years after entering the market, PENNY boasts 336 stores, 100% of them operating under the new unique brand "PENNY." We are unveiling our slogan in 2020 "We save money, not love", based on our understanding of our business model as an integral part of the local communities and customer segment we address. This slogan gives customers the chance to shop smart without abjuring the small joys of life – unique moments with loved ones and delicious products. PENNY Romania team is continuously concerned improving the customer shopping experience. Also, the discounter model is always focused on the right value for money. In 2020 we set an ambitious target, TripleRO (3RO), whereby we aim to have 60% of the products we sell by the end of 2023 with the main ingredient coming from Romania and the products being processed and packaged in Romania. The business strategy which is integrated with the sustainability, completes our values and the business model we adopted. The pro-activity that characterizes us has allowed us to continuously develop and meet the needs of our customers. In doing so, we are adapting to today's consumer behaviors and adding more value into customers' lives by modernizing and optimizing our store formats that offer a smart shopping experience with fresh, quality products that put a smile to our customers' faces. Evolution of the total number of stores and logistics centers stores logistics centres Irina BUTNARU Corporate Communications Manager & Spokesperson 163 2014 2005 2007 220 2017 300 2021 336 2022 616 target 2029 2 3 4 6 1 16 45 SUSTAINABILITY STRATEGY ABOUT US AND OUR VALUE CHAIN THE FUTURE IS MADE TODAY SUSTAINABILITY HIGHLIGHTS MESSAGE FROM THE GENERAL DIRECTORS CONTENTS SUSTAINABILITY STEP BY STEP
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