2022 was a year marked by high inflation and low consumer confidence in food products. The sustainability dimension at PENNY shows positive long-term development, but the results of the PENNY consumer survey conducted in Q4 of 2022 indicate a slight decrease in consumer satisfaction compared to the previous year across the monitored areas. The decrease is mainly driven by lower overall satisfaction with social engagement. The most important issues for respondents are working conditions, followed by equal opportunities and increasing employee skills. Strong development in organic and regional products is essential, as the relevance for local products is high among Romanian consumers. The feedback from our consumers indicates that our actions on organic and regional products are developing in the right direction. Sufficient product information, natural products, avoidance of food waste and regional products are the most relevant points for PENNY customers, according to the survey. Caring for the environment remains a relevant area for action and the development of actions in this direction should particularly focus on waste reduction, responsible consumption and green products, according to the survey responses. Sustainability activities developed by PENNY, in particular the use of renewable energy, were reported as largely unknown to our customers. SUSTAINABILITY REPORT PENNY ROMANIA 2022 68/250 SUSTAINABILITY STRATEGY ABOUT US AND OUR VALUE CHAIN THE FUTURE IS MADE TODAY SUSTAINABILITY HIGHLIGHTS MESSAGE FROM THE GENERAL DIRECTORS CONTENTS SUSTAINABILITY STEP BY STEP
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