CONTENT ABOUT PENNY SUSTAINABILITY STRATEGY SUSTAINABILITY STEP BY STEP SUSTAINABLE ASSORTMENT ENERGY, CLIMATE AND RESOURCES EMPLOYEES AND SOCIETY REPORT ASSURANCE GRI & SASB INDEX A Reliable Company Within PENNY Romania, sustainability is an integral component of our company identity. We aim to actively contribute to the society in which we operate by protecting people, animals, and the environment.Wewant tomake a positive contribution to society while also granting value to the communities in which we operate because only in this way can we sustainably grow our business and meet our development goals. PENNY Romania began operations in 2005, with the inauguration of two discount stores under the Penny Market brand. This concept was a huge success, and 15 years later, PENNY has 301 stores, with over 70% of themoperating under the new distinctive brand ”PENNY.” The new communication platform ”We save money, not love” allows clients to shop wisely without foregoing the minor pleasures of life, such as special moments with loved ones over tasty and tender products. The ambitious expansion objectives of the PENNY Romania team are based on the continuous improvement of the customer experience and an honest price-quality ratio. Our values and the businessmodel we had adopted enabled us to growand be proactive in serving the demands of our clients. As a result, we adapt to today's consumer behaviors and add value to their lives by upgrading and updating our the format of our stores, which provides a smart shopping experience with fresh and excellent products that bring consumers a smile. Because we are part of an international organization, the PENNY International brand leads our business in five markets: Romania, Italy, Austria, the Czech Republic, and Hungary. We chose not to implement a consistent approach across all markets but to respond precisely to local requirements and trends. REWE Group's vision is to further strengthen the PENNY brand's positioning as a discounter tailored to specific national needs, with a large share of regional products and a particularly appealing price-quality ratio. We accomplish this through our brands, on which we mostly cooperate with local successful partners. As a result, we now provide a variety of locally produced goods that is greater than 50% in each of the nations where we do business, and in some, like the Czech Republic, even over 70%. In Romania, we created and assumed the TripluRo aim, which implies that by 2023, 60% of the items in the PENNY line are not only made in Romania but that the primary ingredients are also sourced from Romania and that the prefabrication process is completed in Romania.
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