CONTENT ABOUT PENNY SUSTAINABILITY STRATEGY SUSTAINABILITY STEP BY STEP SUSTAINABLE ASSORTMENT ENERGY, CLIMATE AND RESOURCES EMPLOYEES AND SOCIETY REPORT ASSURANCE GRI & SASB INDEX Consumers’ perception of PENNY We monitor consumer perception of PENNY by carrying out an annual study that quantifies customer satisfaction with the PENNY brand and their interest towards the company's actions in the field of sustainability. The 2021 results show a 7.89% increase compared to the 2017 base year in overall customer satisfactionwith thePENNYbrand.Thisgrowth isdueboth toactions instrategic directions such as pricing, the quality of the products offered, loyalty, the behavior of employees, as well as to PENNY's actions in the field of sustainability in directions such as: environmental protection, involvement in community projects, promotion of sustainable products and assortments, and commitments regarding employees. The positive results of the study are also supported by the monthly average of 748 045 active PENNY cards, which holds an increase by 9.68% from the previous year. At the same time, this year, the percentage of card transactions in the total number of transactions in 2021 was 35.10%. The customers' orientation about PENNY actions in the field of sustainability in 2021 compared to 2017 (%) Customers' satisfaction in relation to the PENNY brand (%) Equal opportunities and fair treatment of employees Active social engagement Care for the environment Strengths in the organic and regional products category + 7.34% +12.50% +12.50% +12.60% 11.93% 2,20 2,28 2017 2019 2020 2021 1.87% 2,10 2,14 SUSTAINABILITY REPORT PENNY ROMANIA 2021 16/168
RkJQdWJsaXNoZXIy NTg3MTAy