CONTENT ABOUT PENNY SUSTAINABILITY STRATEGY SUSTAINABILITY STEP BY STEP SUSTAINABLE ASSORTMENT ENERGY, CLIMATE AND RESOURCES EMPLOYEES AND SOCIETY REPORT ASSURANCE GRI & SASB INDEX Transparency and responsible communication We are transparent about everything that goes into developing our brands and marketing our products. Introducing the concept of sustainability and its specific practices throughout the supply chain was a process that required time. Our desire was and remains to offer our customers sustainable products obtained through processes in which the rights of workers are respected, the negative impact on the environment is diminished, and the quality standards for obtaining the products are strictly followed. Last but not least, we want to properly communicate the link between our efforts and those of collaborating with our partners to achieve the desired performances. We treat complaints from our stakeholders with great responsibility and focus on solutions. Through marketing campaigns, we aim to promote our products and the PENNY brand, but also to communicate all our sustainability efforts. In 2021, there were no incidents of noncompliance with marketing campaigns. We continuously evaluate performance and progress regarding communication and transparency in the relationship with all stakeholders, and any misunder- standing regarding the objectives and practices of responsible communication is discussed both internally, with experts in the company, and externally with stakeholders, experts in the field of public relations. To communicate effectively and responsibly, we collabo- rate with professional communication teams and have in-house experts within themarketing, human resources, and corporate communication team. We collaborate with a variety of partners throughout the supply chain. We and they are both bound by laws governing consumer protection, information, and marketing practices and sales activities. We are committed to complying with all quality requirements and ensuring that all of our collaborators are informed about them and make every effort to comply with them. In 2021, we organized a communication campaign dedicated to food waste management, in which PENNY invited stakeholders to apply different actions that help them know and deepen the concept of food waste and how they can integrate sustainable practices into their daily lives rutine. ”PENNY la zi” is a series of recurring events, online and offline, that we organize in an attempt to show more closely: what PENNY means, what value we bring to our customers and the communities we are part of, and in general, we want to be more transparent in communication and closer to all our stakeholders. Also, 2021 represented a year filled with campaigns, not just in events. It was the first year in which we involved the consumers in the loyalty campaigns so that they may bring their input to our support for social causes in our communities. CAMPAIGNS
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