Andrei CISMARU Team Leader Marketing – CRM Youth development through education and sport In our role as a trusted partner, we dedicate resources in the areas where we operate and in the poorest regions of our country. We work with strong partners who can provide high-impact support because of their local expertise in those areas. To support other important strands under the umbrella of the Employees and Society pillar, we promote a healthy lifestyle through sport and nutrition. We understand the importance of a balanced diet and exercise for children and we support educating our communities in this direction with our partner, the Romanian Football Federation (FRF). Football is the most loved and played sport in Romania. Football arouses emotions. It's not just a sport or a team game, it's more than that. It means strength, perseverance, joy and sometimes even sadness. It's about that joint effort that leads to the best results, experienced at high intensity. Since 2015, we have been supporting the Romanian Football Federation (FRF) and it was a natural decision for us to continue working together and extend the partnership, this time as the main sponsor of the national team and also for Romania U21. We aim to get more and more involved in Romanian football, by developing the first range of food and non-food products with the tricolor insignia, but also by promoting a healthy lifestyle for Romanians. Together with the FRF we launched SuporteRO, the first private brand developed together for football fans. The target audience for SupporteRO is football players and fans of all ages. The line consists of 70 items that were released gradually throughout the year. In addition of being the official supplier of the national teams for various product categories and sponsor of the senior national team, in 2021 we have extended our partnership with the FRF for another four years and support new representative teams and competitions. The support covers for the first time, the junior boys, the junior girls, the youth representatives, as well as the first leagues in FUTSAL and also women's football. CORPORATE GOVERNANCE AND BUSINESS SUSTAINABLE ASSORTMENT ENERGY, CLIMATE AND RESOURCES EMPLOYEES AND SOCIETY REPORT ASSURANCE GRI & SASB INDEX
RkJQdWJsaXNoZXIy MTk3NjE0OQ==