Encouraging the circular economy In 2023, we continued the series of campaigns to encourage the circular economy, through which our customers had the opportunity to contribute to reducing and recovering waste with the help of our campaigns: z DONATE PLASTIC CAPS, DO A GOOD DEED! – In addition to plastic bags and containers, plastic plugs are one of the greatest polluters of the oceans and the environment. In 2023 we continued with a nationwide expansion of the innovative project for the collection of discarded corks, developed by the Capace cu Suflet Association and offered customers the opportunity to recycle plastic bottle stoppers, the amounts obtained from this campaign being redirected to various humanitarian cases. We financially supported the Capace cu Suflet Association with 1 leu for each kilo collected. 14.9 tons of plastic caps recycled because of the 2023 collection z ECOBONUS – Between February 1st and April 25th, together with Coca-Cola HBC and GreenPoint Management, we expected customers in any PENNY supermarket in Bucharest with a minimum of 10 PET bottles for collection at the vending machines installed in stores. Thus, the participants had the chance to win an ECOBONUS of 150 lei. In addition, for 20 Dorna PET bottles collected, they received an ECOBONUS of 10 lei on the spot. At the same time, the participants contributed to supporting an environmental protection project, as we redirected the value of the collected Dorna bottles to the Bucharest Community Foundation. 71 000 recycled PET and rPET bottles, respectively 2.5 tons z 5 PACKAGES YOU RECYCLED AND YOU ARE INSTANTLY REWARDED – Customers received discount vouchers for the recycling of five Tetra Pak packaging. For this campaign, a special container was created and set up in stores for the purpose of selective collection of these specific Tetra Pak packaging. The campaign took place in 2023 in all PENNY stores, to be extended in 2024. 27 090 recycled Tetra Pak packaging, respectively 900 kilograms SUSTAINABILITY REPORT PENNY ROMANIA 2023 134/256 MESSAGE FROM THE GENERAL DIRECTORS SUSTAINABILITY STRATEGY AND GOVERNANCE ABOUT US AND OUR VALUE CHAIN ABOUT THE REPORT THE FUTURE IS MADE TODAY SUSTAINABILITY MILESTONES CONTENTS
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