SUSTAINABILITY REPORT PENNY ROMANIA 2023 16/256 PENNY Romania – a sustainable growing company The PENNY International brand, under the umbrella of which we conduct our business, is present in 5 markets: Romania, Italy, Austria, the Czech Republic, and Hungary. Instead of adopting a uniform concept in all these markets, we opted for an approach that aligns with the specific requirements and trends of each local market. The vision of REWE Group is to further strengthen the PENNY brand as a discounter that adapts to national specifications, emphasizing a rich selection of regional products and a competitive price-quality ratio. In Romania, PENNY started its activity in 2005, opening its first stores in the Erkrath format. Subsequently, we inaugurated the first two discount stores under the name PENNY Market. The transformation of the stores continued in 2014 with their remodeling in the Ambiente format and later, in 2017, in the Future Store format. This concept proved to be a success, so that, 16 years after entering the Romanian market, PENNY can boast a total of 376 stores, all operating under the new and unique brand "PENNY." In 2020, we defined our slogan "We save money, not love", which reflects our deep understanding of our business model and our role as an integral part of the local communities and the customer segment we serve. In 2023 we have expanded the slogan to include the variants "We save money, not responsibility", to capture in a centralized way our commitment to sustainability, and "We save money, not passion" to emphasize our commitment to our team. The PENNY Romania team is committed to constantly improving the shopping experience and emphasizes fair value for money in its discount model. We adapt to current consumer trends and bring added value to customers' lives by modernizing and optimizing the format of our stores, offering a smart shopping experience, with fresh and quality products, which add value to our customers. Evolution of the total number of stores and logistics centers and the 2029 strategy Stores Logistic Centers 45 2007 2 163 2014 2 220 2017 3 300 2021 4 336 2022 4 2023 376 4 616 objectiv 2029 6 16 2005 1 MESSAGE FROM THE GENERAL DIRECTORS SUSTAINABILITY STRATEGY AND GOVERNANCE ABOUT US AND OUR VALUE CHAIN ABOUT THE REPORT THE FUTURE IS MADE TODAY SUSTAINABILITY MILESTONES CONTENTS
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