SUSTAINABLE BUSINESS MODEL EXPLANATION OF THE IMPACT By implementing a sustainable business model, we ensure that we translate our company's values throughout the value chain and contribute to creating a fair business environment for the entire society. By correctly implementing the principle of transparency and by continuing sustainable partnerships and collaborations, we hope to be able to contribute to raising the standard of sustainability in industry. We implement this model not only to preserve our image, but also because a sustainable business model is a basic condition for a harmonious development of the business. HOW WE CONTROL THE IMPACT To reduce the negative impacts and maximize the positive impacts of implementing a sustainable business model, we kept the same approach in 2023 based on: z collaborations and partnerships with companies and organizations that share our set of values and principles z Implementing the principle of transparency and fairness in all our marketing and communication activities z supporting consumer education on both sustainability and quality of life and health z investments in the development of innovation and digitalization to improve the experience of our customers OUR IMPACT AND PERFORMANCE IN FIGURES One of the highlights of 2023 was the development of the integrated sustainability communication campaign as part of our new Marketing Strategy. Thus, sustainability has occupied a priority place in this strategy, outlining around the theme of sustainability a marketing package aimed at communicating our sustainability performance, introducing information that contributes to educating consumers on this topic and synergies with other business areas such as our portfolio of local products. At the same time, in 2023 our sustainability performance was recognized through 19 awards and distinctions granted by renowned organizations. Also, this year, within one of our strategic partnerships, we completed together with our partners a research project with an impact on the national business environment. SUSTAINABILITY REPORT PENNY ROMANIA 2023 70/256 MESSAGE FROM THE GENERAL DIRECTORS SUSTAINABILITY STRATEGY AND GOVERNANCE ABOUT US AND OUR VALUE CHAIN ABOUT THE REPORT THE FUTURE IS MADE TODAY SUSTAINABILITY MILESTONES CONTENTS
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