z presence in the digital environment through: • own platforms (own website, newsletter, Social Media channels) • external platforms (social media operated by other organizations, programmed and displayed advertisements) z TV commercials, dedicated to promoting our products z printed advertising materials, such as leaflets or PENNY magazine Also, under the umbrella of smart shopping, we came to meet PENNY Romania’s customers, especially young people, mainly from urban areas, by organizing thematic weeks by which we offered assortments of products specific to international cuisines. SUSTAINABILITY REPORT PENNY ROMANIA 2023 80/256 MESSAGE FROM THE GENERAL DIRECTORS SUSTAINABILITY STRATEGY AND GOVERNANCE ABOUT US AND OUR VALUE CHAIN ABOUT THE REPORT THE FUTURE IS MADE TODAY SUSTAINABILITY MILESTONES CONTENTS
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