We have built a marketing strategy that allows us to develop our commercial activity, but while is aligned with our values and that allows us to meet the needs of our customers. Thus, our marketing strategy is based on five main pillars, based on which we can organize our promotion and marketing activities in such a way as to bring added value to our customers: z Locality: we communicate in a transparent way our initiatives for the development of products and assortments produced in Romania and we aim to promote our local products and collaborate with local and national suppliers z Smart shopping: we invest in making experiences as easy as possible for our customers, developing a customer-centric approach z Employer branding: we want to position ourselves as a reliable employer for potential candidates, but at the same time continuously develop the relationship with our existing employees z Loyalty: We reward our loyal customers with a range of benefits and invest in the continuous development of our network of loyal customers z Sustainability: we focus our communication activities to transparently present our sustainability performance, paying special attention to those actions that support social responsibility, sustainable communities, and packaging TripluRO (3RO) The 3RO range continues to remain one of our most important initiatives, both from the point of view of business direction and from the point of view of sustainability. As the main initiative to support the principle of locality in our product portfolio, 3RO brings added value not only to local communities by supporting producers, but also through the reduced negative impact on the environment derived from short supply chains. Thus, in 2023 we wanted to emphasize the message that local products support the development of communities, and the future of these communities, but also of Romania as a whole, can be influenced for the better by investing in them. The 3RO promotion campaigns in the reporting year focused on illustrating the importance that this investment can have in the future of the next generations. We have developed an integrated approach for these campaigns, in which we have collaborated with brand ambassadors and influencers, we have developed digital activations, and we have achieved media partnerships. SUSTAINABILITY STEP BY STEP CORPORATE GOVERNANCE AND BUSINESS SUSTAINABLE ASSORTMENT ENERGY, CLIMATE AND RESOURCES EMPLOYEES AND SOCIETY GRI & SASB INDEX ASSURANCE OF SELECTED NON-FINANCIAL INDICATORS
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