Football As team sport is an important pillar for supporting healthy and sustainable local communities, we have continued to encourage Romanian football through a variety of actions. By extending the already existing partnership with the Romanian Football Federation, PENNY is a supplier of fresh products to the Romanian national football teams. Through this campaign we have not only reiterated our position as a supporter of this sport, but we have also pursued an education component by supporting a healthy lifestyle by encouraging sport and adopting a healthy diet. Part of this campaign was also Chef Andrei Voica, the official chef of the national football team, who accepted the position of PENNY brand ambassador in relation to a healthy diet. We have continued to expand the SuporteRO product range through which we bring our customers products designed to support the energy of supporters throughout the country. Thus, our customers can choose from snacks, non-alcoholic drinks or different accessories that have been developed in partnership with the Romanian Football Federation. We also aimed to synchronize with the most important football events in 2023 through activations and marketing actions. In this regard, supporters and football enthusiasts were able to meet us at the stadiums that hosted the most important matches of 2023 in Romania. We carried out specific actions for these events, such as: points of sale and contests with prizes at the stadium, special promotions, TV campaigns, social media campaigns and much more. Through these actions, we have strengthened our position as a supporter of sport, thus wanting to bring added value to the community by encouraging a healthy lifestyle. SUSTAINABILITY REPORT PENNY ROMANIA 2023 84/256 MESSAGE FROM THE GENERAL DIRECTORS SUSTAINABILITY STRATEGY AND GOVERNANCE ABOUT US AND OUR VALUE CHAIN ABOUT THE REPORT THE FUTURE IS MADE TODAY SUSTAINABILITY MILESTONES CONTENTS
RkJQdWJsaXNoZXIy MjUyMDg2Nw==