Sustainability "We save money, not responsibility" By working with our partners, we have launched a comprehensive campaign under the slogan "What does sustainability mean?", with which we bring to the fore the topic of sustainability and its applicability in all aspects of life. Thus, we focused our TV campaign on two main directions: z bringing the topic of sustainability to the public's attention in an informative and clear way z presentation of a selection of sustainability performances of our company In 2023, we placed sustainability at the heart of all our communications. Thus, since sustainability is a transversal dimension, integrated into our entire business strategy and in all our operations, we sought to present this aspect to consumers as well. For us, sustainability is a way of thinking and can be found in all our actions, from supporting the Romanian economy through the 3RO program to reducing carbon emissions through investments in technology and from local producers to investments in the community. Together, all these things make Romania better and friendlier not only from an environmental point of view, but in relation to its citizens. We want to present sustainability not only as a way of operating for PENNY, but also as a way of life for consumers. The entire marketing strategy of 2023 aimed to highlight the fact that sustainability is an integral part of PENNY Romania, and the campaigns carried out under the slogan "We save money, not responsibility", were specifically dedicated to this topic. SUSTAINABILITY REPORT PENNY ROMANIA 2023 86/256 MESSAGE FROM THE GENERAL DIRECTORS SUSTAINABILITY STRATEGY AND GOVERNANCE ABOUT US AND OUR VALUE CHAIN ABOUT THE REPORT THE FUTURE IS MADE TODAY SUSTAINABILITY MILESTONES CONTENTS
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