Encouraging the circular economy YOU DONATE PLASTIC CAPS, YOU DO A GOOD DEED! In addition to plastic bags and containers, plastic corks are one of the great polluters of the oceans and the environment. In 2024, we continued with a nationwide expansion of the innovative project for the collection of discarded caps, developed by the Lids with Soul Association, and we offered customers the opportunity to recycle plastic bottle caps, the amounts obtained from this campaign being redirected to various humanitarian cases. We financially supported the Lids with Soul Association with 1 leu for each kilo collected. YOU BRING IT TO RECYCLING, YOU STAND TO GAIN! Customers received discount vouchers for the recycling of five Tetra Pak packaging. For this campaign, a special container was created and set up in stores for the purpose of selectively collecting these specific Tetra Pak packaging. The campaign was carried out in 2024 in all PENNY stores. about 10 000 recycled Tetra Pak packaging, respectively 250 kilograms 6.5 tons of recycled plastic caps as a result of 2024 collection Nearly 50 000 accesses to the campaign We continued in 2024 the series of campaigns to encourage the circular economy, through which our customers had the opportunity to contribute to the reduction and recovery of waste with the help of our campaigns: MESSAGE FROM THE GENERAL MANAGEMENT SUSTAINABILITY STRATEGY AND GOVERNANCE ABOUT US AND OUR VALUE CHAIN ABOUT THE REPORT THE FUTURE IS MADE TODAY SUSTAINABILITY MILESTONES SUSTAINABILITY REPORT PENNY ROMANIA 2024 138/276
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