Stores Logistics Centers The PENNY International brand, under the umbrella of which we carry out our business activity, is present in 5 markets: Romania, Italy, Austria, the Czech Republic and Hungary. Instead of adopting a uniform concept across all these markets, we opted for an approach that aligns with the specific requirements and trends of each local market. REWE Group's vision is to further strengthen the PENNY brand as a discounter that adapts to national specifications, emphasizing a rich selection of regional products and a competitive price-quality ratio. In Romania, we started our activity in 2005, opening its first stores. We inaugurated the first discount stores under the name PENNY Market. Thus, 19 years after entering the Romanian market, our network includes 416 stores, all operating today under the new and unique brand "PENNY". In 2020, we defined our slogan "Save money, not love", which reflects our deep understanding of our business model and our role as an integral part of the local communities and customer segment we address. In 2024 we have expanded the slogan to include the variants "Save money, not responsibility", to capture in a centralized way our commitment to sustainability, and "Save money, not passion" to underline our commitment to our team. We remain committed to constantly improving the shopping experience and emphasizes fair value for money in its own business model. We adapt to current consumer trends and bring added value to customers' lives by modernizing and optimizing the format of our stores, by ensuring an intelligent shopping experience, with fresh and quality products, which bring added value to our customers. PENNY Romania a company in continuous sustainable development Evolution of the total number of stores and logistics centers and strategy for 2029 45 2 163 2 220 3 300 4 336 4 376 4 1 000 9 16 1 4 416 2007 2014 2017 2021 2022 2023 2024 goal 2035 2005 MESSAGE FROM THE GENERAL MANAGEMENT SUSTAINABILITY STRATEGY AND GOVERNANCE ABOUT US AND OUR VALUE CHAIN ABOUT THE REPORT THE FUTURE IS MADE TODAY SUSTAINABILITY MILESTONES SUSTAINABILITY REPORT PENNY ROMANIA 2024 16/276 ABOUT US AND OUR VALUE CHAIN
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