4. Massif Festival – Brașov In March 2024, we were present at the Massif Festival in Poiana Brașov, an event that brought together thousands of lovers of music, winter sports and outdoor experiences. We supported the vibrant atmosphere of the festival through creative activations and relaxation areas, helping to shape a memorable experience for the participants. The light installations, the photo corner in the "heart of the mountains" and the mirror area offered spaces for interaction and expression, and the G.O.A.T stage was the focal point of spectacular shows. We greeted our visitors with freshness and energy at the Fresh Bar Stop, where we offered fresh fruit and natural cocktails. In the area dedicated to PENNY, we organized competitions with attractive prizes, including tickets to the next edition of the festival, and we created a relaxation space with hot teas and interactive activities. Through this participation, we supported artistic events, encouraged movement and strengthened the connection with young and dynamic communities. 5. Bucharest International Half Marathon by Constantina Dița For the first time, in 2024, we were the main partner of the Popular 3.5K Race of the Bucharest International Half Marathon by Constantina Diță, an event dedicated to promoting outdoor movement and a healthy lifestyle. Through this collaboration, we supported the passionate sports community by offering exclusive discounts through the PENNY app and organizing activations that encouraged participation and interaction. The event brought together thousands of runners, including PENNY colleagues, contributing to the promotion of Bucharest as a sports and tourist destination. Our presence was marked by relaxation and revitalization areas, including a Fresh Corner with fresh fruits and hot teas, competitions with attractive prizes and interactive activities. We were happy to be part of this initiative that supports performance, solidarity and health. MESSAGE FROM THE GENERAL MANAGEMENT SUSTAINABILITY STRATEGY AND GOVERNANCE ABOUT US AND OUR VALUE CHAIN ABOUT THE REPORT THE FUTURE IS MADE TODAY SUSTAINABILITY MILESTONES SUSTAINABILITY REPORT PENNY ROMANIA 2024 260/276
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