8. 3 Smoked Olives Festival – Brașov In the summer of 2024, we were partners of the 3 Smoked Olives festival, an event that combines electronic music with relaxation in the middle of nature, on the lakeshore in the Brasov area. Our presence brought extra energy and freshness through sports and wellness activities, paddle boarding sessions, a fresh fruit stand and a pop-up shop with products from the PENNY assortment. We have supported the accessibility of the festival by contributing to the reduction of ticket prices, facilitating the participation of a wider audience. In the spirit of sustainability, we have set up selective collection points, encouraging recycling and responsible behaviors. We are glad that we were able to contribute to a memorable experience that celebrates community, nature and care for the environment. 9. Danube Rock Sounds – Galați In 2024, we were the main partner of Danube Rock Sounds, one of the most important rock music festivals in southeastern Romania, held on the "Danube" Beach in Galati. During the three days of the festival, we supported the vibrant atmosphere through activities dedicated to the participants, offering freshness and energy through our stand with fresh fruits, refreshing teas and seasonal fruits. We set up a special area with recreational and educational activities for families and children, and the participants enjoyed relaxation spaces, charging facilities for electronic devices and interactive competitions. We offered a 30% discount on tickets through the PENNY app, encouraging access to culture and fun in a spectacular natural setting. MESSAGE FROM THE GENERAL MANAGEMENT SUSTAINABILITY STRATEGY AND GOVERNANCE ABOUT US AND OUR VALUE CHAIN ABOUT THE REPORT THE FUTURE IS MADE TODAY SUSTAINABILITY MILESTONES SUSTAINABILITY REPORT PENNY ROMANIA 2024 262/276
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