Employer branding we want to position ourselves as a reliable employer for potential candidates, but at the same time to continuously develop the relationship with our existing employees „We save time, not passion” Our employees are the center of our business and one of the most important categories of stakeholders. Thus, our employer brand and our value proposition as an employer are essential elements for our company. It's not just our reputation that matters when it comes to our position as an employer. With each action we consider effectively communicating what we have to offer uniquely as an employer but also what we expect in return, thus ensuring that we attract candidates who align with our principles and values. The communication campaigns organized in 2024 aimed to centrally communicate the key elements that describe our business environment. Loyalty we reward our loyal customers with several advantages and invest in the continuous development of our network of loyal customers At the same time, we support the development of young talents in football through the PENNY Points League. In 2024 we encouraged the spirit of local community through our program to support children's, junior and youth clubs through this dedicated campaign. Football clubs were able to sign up for the program, and our customers who purchased products from our stores were able to convert the value of their purchases into value points that they donated so that the clubs could purchase training equipment and accessories for their teams. 1 110 registered clubs 3.37 million points donated, with a value of de 3.30 million lei 2 600 orders placed Over 45 000 products ordered As part of the loyalty campaigns carried out throughout 2024, we have integrated social responsibility components that reflect Penny's commitment to community, education and healthy lifestyle. Each campaign has been designed to create value for both consumers and society. MESSAGE FROM THE GENERAL MANAGEMENT SUSTAINABILITY STRATEGY AND GOVERNANCE ABOUT US AND OUR VALUE CHAIN ABOUT THE REPORT THE FUTURE IS MADE TODAY SUSTAINABILITY MILESTONES SUSTAINABILITY REPORT PENNY ROMANIA 2024 90/276
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