Loyalty campaigns in support of education 1 product purchased = 1 chance for education In 2024, we continued our loyalty campaigns that support education. Throughout the year, we ran four such campaigns to help implement the program “I Want in the 9th Grade” in partnership with World Vision Romania*. Offers a complete taste experience 21.02.2024 – 14.05.2024 • Products included in the campaign: VIVESS crystal glasses • 70 students supported to continue high school studies in Dolj, Ialomița, Bacău, and Buzău counties Enjoy a health boost while playing 27.06.2024 – 03.09.2024 • Products included in the campaign: a collection of eight plush toys representing friendly fruits and vegetables, designed to provide a fun and educational play experience and spark children’s interest in healthy eating • 140 students supported to continue high school studies in Vaslui, Brăila, Cluj, Iași, and Vâlcea counties Unleash your imagination in the kitchen 04.09.2024 – 05.11.2024 • Products included in the campaign: VIVESS kitchen utensils Invite comfort into your home 13.11.2024 – 18.02.2025 • Products included in the campaign: VIVESS collection of textiles and decorations, from bed linens and warm blankets to memory foam pillows and decorative cushions The campaigns were based on collecting bonus points: customers received one loyalty point for every 20 lei spent on a receipt, while PENNY Card users benefited from double points. After collecting 5 points on the collector card, customers could purchase the products included in the campaign at a discount of 50% to 70%. The revenue generated from these product purchases was used to support the “I Want in the 9th Grade” program. * For more details about the program's results, please consult the "Social Involvement" section SUSTAINABILITY STEP-BY-STEP CORPORATE GOVERNANCE AND BUSINESS SUSTAINABLE ASSORTMENT ENERGY, CLIMATE AND RESOURCES EMPLOYEES AND SOCIETY INDEX GRI & SASB CORPORATE GOVERNANCE AND BUSINESS
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