Loyalty campaigns in support of education 1 product purchased = 1 chance for performance Hai, România, la PENNY! 22.05.2024 – 18.06.2024 We have launched a loyalty campaign dedicated to the supporters of the national football team, under the title "Hai, România, la PENNY!". Through this initiative, we have offered customers sports equipment and accessories in the colors of the national team, so that every fan can support the team with enthusiasm and pride. The campaign included items such as caps, scarves and t-shirts, available at preferential prices, with a 50% discount, by accumulating bonus points. Customers received one loyalty point for every 20 lei spent on the receipt, and PENNY Card users benefited from double points. By involving customers in this campaign, we supported the National Football Academy Children's Camp, offering 24 children from sports clubs in rural areas the chance to live a unique experience in the world of professional football. This initiative reflects our commitment to promote sport and performance among young people and to remain an active partner of the Romanian National Team, which we have proudly supported since 2015. MESSAGE FROM THE GENERAL MANAGEMENT SUSTAINABILITY STRATEGY AND GOVERNANCE ABOUT US AND OUR VALUE CHAIN ABOUT THE REPORT THE FUTURE IS MADE TODAY SUSTAINABILITY MILESTONES SUSTAINABILITY REPORT PENNY ROMANIA 2024 92/276
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